NANO Story

Yes Yes Yes

Tomorrow is the day. Finally the small baby from TATA Motors Stable will start the journey.  The much hyped car, which after so many delays and road blocks is going to be delivered to India.  How ever the growth of NANO will be effected by global downturn and the sky rocketing prices. 

Factors that could act negative to NANO

• Size and stability    : This could prevent it from chosen as a car for long journey.
• Global slowdown     : The car segment has already got a blow with its sales plunging in the last quarters
• Non-Demand Driven: NANO is going to be a production driven rather than demand driven, which means it is not the demand that will decide the NANOs. It will be the NANOs which will decide the customer.
• Wear & Tear         : Tata’s passenger vehicles has a history of wear and tear which were be rectified after years of complaints. I hope this would have been rectified as it passenger segment become mature now and adding Jaguar and Land Rover into its stable.
• After Sales Service   : As the NANOs started rolling through the road the need for its spares and service also increase. Incase TATA motors is not prepared with the demand for spares, it could be disastrous. Already they are finding themselves in real great trouble to produce the expected initial number of cars.

 

Positive Factors

The Facts that acted as brakes will be acting as accelerators also.

• Global Slowdown: Global slowdown could be acting as the most positive factor as more and more people will prefer buying a cheaper and efficient new car rather than a costly and gasoline hungry one. Even the two wheeler segment customers also will make a switch to this new NANO Segment.
• Markets               : Markets were TATA is planning for rollout NANO would earn NANO a global footprint like Europe. As Europe is badly hit by slowdown and its car industry. The injection of money into markets will lead to a good sale of this cheapest car ever.Already people from other countries are looking for it. TATAs NANO will be NANO Europa in Europe which will be Euro V complaint.
• Safety                 : Even though they brought down the price, they haven’t brought down safety features. Taking Mr. Ratan Tata’s word into account, NANO has been tested against Indian Safety standards and was up to the mark.
• Emissions          : Emissions, this is one more area where NANOs engineers should be given a big applause. NANO is said to be EURO IV complaint, where in others are struggling to get near to EURO II & III. 
• Size & Design       : The small size which gives it edge, when it comes to parking and maneuverability through the already crowded metros, will be a booster. Another area where the engineers have to be appreciated is the design. They didn’t compromise on the looks of car. The design was against all the odds, some even commented as NANO will be cardboard box with tires. And during the display session, as you can clearly view even the tall Mr. Ratan Tata parked the car & open the door and stepped out with ease and no-strain.
• Production Driven      : Production driven NANO will help Tata to keep the enthusiasm remain within and the hype will go on & on. 

 

Whatever it might be. TATA has again put India in news, with its power to built indigenous cars, master technologies, design to the edge, cutting costs etc. As Mr. Ratan Tata quoted "A promise is a promise”. Hats off to him and the entire TATA NANO team to make his dream fulfilled without compromising the price tag, emissions, much powerful engine, and great interiors.  

NANO is planned to be made as a brand by TATA , like watches , gifts, etc.  NANOs LPG , Diesel and even a hybrid are on the anvil. Diesel will be out soon. 

.The car which costs less than what todays laptops costs is huge bet and will surely make us all proud around the globe. From India’s indigenously built Indica to the Worlds cheapest car NANO, TATA Motors [formerly Telco] has come a long way

 

India is rocking >